Doctor Who: ratings!

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A week ago I was explaining to my year thirteens that traditional reliance on ratings issued by BARB were no longer a strong indicator of a shows success. This is mostly due to differing viewing habits: people watch shows on V+ boxes or sky plus; people use the BBC's I player or similar services offered by other channels.
The BBC, of course, isn't reliant on advertising revenue like its competitors- so how do other companies make money? Increasingly spin off sales through merchandising and DVD sales are increasingly becoming more important when producers consider whether a programme is successful or not.
The BBC, at the moment, are making substantial sales of DVDs, books and other toy merchandising on the back of Doctor Who. Therefore, I think it is safe to say that the adventures of the Timelord are safe for a while yet!

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